Robert McKee – Storynomics
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THE STORYNOMICS SEMINAR
Skyword and Robert McKee Join Forces to Bring Story to Business Leaders
Robert McKee created the Storynomics seminars to teach senior executives and marketing professionals how to apply storytelling structure to their business to drive revenue, margins and brand loyalty. After meeting Tom Gerace, when Tom asked him to do a one-day workshop with Skyword, Robert felt that Tom could bring a unique perspective to the seminars and chose to partner with him moving forward. In an industry with a whole new set of ground rules, this dynamic partnership of story craft and marketing innovation is designed to fire the imagination and demonstrate how to stop interrupting what people love and, instead, become what they love.
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